Baekhyun Book

[Exclusive]: Introducing Privé by BBH

Introducing Privé by BBH, a Unisex Streetwear Label From EXO’s Baekhyun:

A new label is smartly tapping into Baekhyun’s selling power and social media incredible influence by appointing him to his own brand: Privé by BBH, which will launch July 1 with an initial six-piece collection of unisex streetwear, to be followed by monthly drops.

“Lately, I’d been thinking that I’d like to wear clothes that my thoughts have gone into,” Baekhyun tells Vogue. “And so, I was so incredibly excited to collaborate with Privé—because I too love streetwear, I wanted to make street clothes!” The star describes his own style as hewing to easy basics that still catch the eye—his ideal summer outfit, for instance, is a white tee and jeans—ergo his preference for the simple sweats that characterize most streetwear. “When you imagine comfy and cool clothes, it’s definitely streetwear, isn’t it?” he adds, smiling.”

Head over VOGUE for a full article & don’t forget to sign up for  and be the first to know what our brand new co-creative Director Baekhyun has in store ❤❤


#Baekhyun singing Korea’s National Anthem for IOC Opening Ceremony!



Continue reading “#Baekhyun singing Korea’s National Anthem for IOC Opening Ceremony!”

#EXO 엑소 “Universe” MV

Stream Universe album on: MelOn, genie , Bugs, Naver, Olleh, Mnet

#Baekhyun ‘Universe’ iTunes Digital Booklet

#Baekhyun ranks #2 at Non-drama section for his Master Key appearance!


Also, the best 1 minute of ‘Master Key’ 1st broadcast belongs to Baekhyun.❤

Check the comments herehere.

It’s not the first time when shows Baek appeared on attracted a lot of viewers, check this tweet for some more data👍

Master Key’s first episode itself ranked #1 \o/

Continue reading “#Baekhyun ranks #2 at Non-drama section for his Master Key appearance!”

SBS Master Key preview #Baekhyun vers. ❤



#Baekhyun is confirmed to appear at new variety show on SBS called “마스터키”!

Baekhyun is confirmed to appear at new SBS’s variety show called “마스터키” Master Key, a psychological warfare game thing (escape room concept). The first broadcast date is October 14th!

The confirmed cast also has Lee Sugeun, Jun Hyunmoo, Kim Jongmin, Henry, Wanna One’s Kang Daniel and Ong Seongwu, B1A4 Jinyoung. 



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