baek schedule, collaboration, news, sm station

#Baekhyun & Loco Collaboration to be released on August 31st!


‘STATION X 0’ to present a new collaboration of EXO’s BAEKHYUN and rapper LOCO!

Stay tuned for their perfect and fabulous collaborative song ‘YOUNG’!

🎧BAEKHYUN x LOCO ‘YOUNG’ : 2018.08.31. 6PM KST


articles, baek schedule, collaboration, news, official

#Baekhyun x Loco to release new collaboration song!


“The meeting of top idol and the trending rapper”.

It was revealed today & confirmed by SM that Baekhyun & Loco are preparing a collaboration together. No other details revealed, such as release date or genre.


articles, co-creative director, hq, magazine, news, official

[Exclusive]: Introducing Privé by BBH

Introducing Privé by BBH, a Unisex Streetwear Label From EXO’s Baekhyun:

A new label is smartly tapping into Baekhyun’s selling power and social media incredible influence by appointing him to his own brand: Privé by BBH, which will launch July 1 with an initial six-piece collection of unisex streetwear, to be followed by monthly drops.

“Lately, I’d been thinking that I’d like to wear clothes that my thoughts have gone into,” Baekhyun tells Vogue. “And so, I was so incredibly excited to collaborate with Privé—because I too love streetwear, I wanted to make street clothes!” The star describes his own style as hewing to easy basics that still catch the eye—his ideal summer outfit, for instance, is a white tee and jeans—ergo his preference for the simple sweats that characterize most streetwear. “When you imagine comfy and cool clothes, it’s definitely streetwear, isn’t it?” he adds, smiling.”

Head over VOGUE for a full article & don’t forget to sign up for  and be the first to know what our brand new co-creative Director Baekhyun has in store ❤❤

baek schedule, news, official

#Baekhyun singing Korea’s National Anthem for IOC Opening Ceremony!



Continue reading “#Baekhyun singing Korea’s National Anthem for IOC Opening Ceremony!”

baek schedule, news, variety shows

#Baekhyun is confirmed to appear at new variety show on SBS called “마스터키”!

Baekhyun is confirmed to appear at new SBS’s variety show called “마스터키” Master Key, a psychological warfare game thing (escape room concept). The first broadcast date is October 14th!

The confirmed cast also has Lee Sugeun, Jun Hyunmoo, Kim Jongmin, Henry, Wanna One’s Kang Daniel and Ong Seongwu, B1A4 Jinyoung. 



news, official, singing projects, sm station

#Baekhyun to release ‘바래다줄게’ on April 14th!

Baekhyun will release a solo song titled ‘바래다줄게’, through SM Station Season 2 on 6pm, April 14th! The song is going to be out on MelOn, Genie, Naver Music, and other music sites, simultaniously with Music Video on SM Official Youtube Channel, Naver and others.  Teaser video is expected to be released on 0am, April 8th, heightening expectation for Baek’s new song. (his second solo after EXO’s webdrama OST “Beautiful”).


source // translation