Baekhyun Book



[Exclusive]: Introducing Privé by BBH

Introducing Privé by BBH, a Unisex Streetwear Label From EXO’s Baekhyun:

A new label is smartly tapping into Baekhyun’s selling power and social media incredible influence by appointing him to his own brand: Privé by BBH, which will launch July 1 with an initial six-piece collection of unisex streetwear, to be followed by monthly drops.

“Lately, I’d been thinking that I’d like to wear clothes that my thoughts have gone into,” Baekhyun tells Vogue. “And so, I was so incredibly excited to collaborate with Privé—because I too love streetwear, I wanted to make street clothes!” The star describes his own style as hewing to easy basics that still catch the eye—his ideal summer outfit, for instance, is a white tee and jeans—ergo his preference for the simple sweats that characterize most streetwear. “When you imagine comfy and cool clothes, it’s definitely streetwear, isn’t it?” he adds, smiling.”

Head over VOGUE for a full article & don’t forget to sign up for  and be the first to know what our brand new co-creative Director Baekhyun has in store ❤❤


[VYRL] #Baekhyun for NYLON Korea, October Issue


(right click on every pic to open it in full size \o/)

Continue reading “[VYRL] #Baekhyun for NYLON Korea, October Issue”

#Baekhyun for NYLON Korea, October issue, teaser & previews

🔥🔥 щ(ಠ益ಠщ) 🔥🔥

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#Baekhyun for NYLON Korea mag, october issue, cover shot preview

щ(ಠ益ಠщ) щ(ಠ益ಠщ)

as it was announced earlier, Baekhyun is the cover boy for NYLON Korea magazine, october issue! He’ll also have interview \o/

[DL] HQ scans of Cosmopolitan Korea, August issue



scan credits: von_exo

More previews from Cosmopolitan August ’16 issue Photoshoot!


Continue reading “More previews from Cosmopolitan August ’16 issue Photoshoot!”

First Look of Scarlet Heart: Ryeo cast for Cosmopolitan, August 2016 issue



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